Full Sail Stories

Lamont Johnson (also known as Lamont Kwaume) always knew he wanted to work in the music and entertainment world, and now he’s living his dream. He previously worked at Atlantic Music Group, orchestrating campaigns for artists including Young Thug, Tee Grizzley, and more; today he has his own music licensing and digital marketing agency, Kwaume Consulting, LLC. Through his agency, Lamont has worked as the Music Coordinator and Supervisor for The Best Man: The Final Chapters, an eight-episode series on Peacock where he successfully placed numerous records. He also helped handle rights and clearances for episodes of Audible’s original podcast, Words + Music, featuring Usher and Brandy.

At Kwaume Consulting, LLC, Lamont partners with mainstream artists, brands, and film studios to deliver solutions for digital marketing, rights clearance, and music supervision.

“The goal of music supervision is to entice a certain feeling from the audience,” Lamont explains. “You can look at some movies and television shows and say, ‘Hey, this will feel completely different if there was a different song here.’ So the goal is you want [viewers] to have that feeling that the director wants them to have when they are viewing the production.

“A lot of my work as a music supervisor has to do with pitching, sending out briefs, listening to a lot of music, putting together a lot of playlists based off of that music, and sending it to the director for feedback. And if he or she likes it, then it gets placed within the film or within the television show,” he says.

When Lamont worked for Atlantic Music Group as the Senior Manager of Digital Marketing, he developed and optimized digital marketing strategies for musicians. He considered metrics to determine what the goals and KPIs would be, and as the campaigns took off, he made sure they were hitting those goals week after week. One of Lamont’s proudest moments from his time at Atlantic was working on a digital marketing campaign for Tee Grizzley’s song “IDGAF” featuring Chris Brown and Mariah the Scientist.

“[“IDGAF”] went gold. My team and I worked on that record from inception to pre-release, release, as well as post-release. That record ended up going number one on urban radio… That was probably one of the campaigns I was proudest of,” Lamont says.

Before his career in music and digital marketing, Lamont served in the Army for eight years where he was quickly promoted within the ranks and even won the Sergeant Audie Murphy Leadership Award after being voted to compete for the distinguished award by his peers. During his service, he completed Full Sail University’s Entertainment Business bachelor’s program in 2020, and after being honorably discharged from the military, he went on to earn his master’s in Digital Marketing at Full Sail in 2022.

“When you get a degree from Full Sail, especially if you get a Digital Marketing [master’s] degree, you don't really realize how much it trains you to think in terms of setting goals, creating KPIs, and deciding what strategies and tactics you use to accomplish those goals,” Lamont shares. “Full Sail teaches you to think about the “why” and what exactly the goal is.”

Now at Kwaume Consulting, LLC, Lamont continues the work he loves.

“[I enjoy] running campaigns for clients, seeing how we can improve their metrics across the board, and seeing how we can really push a record to get the listenership that it deserves.”