Search Engine Optimization and Discoverability

DMK623

The Search Engine Optimization and Discoverability course navigates how search engines and platforms index, rank, and present content. Students will assess how content structure, metadata, and technical performance affect visibility and user experience. The curriculum emphasizes alignment of content with user intent, optimization of site architecture, and use of AI to refine discoverability strategies. Students will audit, revise, and propose content that supports long-term organic reach and brand goals.

Total Credit Hours: 3.00