Digital Storytelling and Branding

DMK633

The Digital Storytelling and Branding course examines how to define a brand’s voice and to craft consistent, compelling messaging that resonates across digital touchpoints. Students will explore how storytelling principles support brand identity and customer engagement and study multiformat content strategy across platforms. They will plan content that aligns with brand goals, audience behaviors, and user journeys and will develop their own personal brand identities for real-world application.

Total Credit Hours: 3.50