Digital Analytics and Optimization

DMK663

In the Digital Analytics and Optimization course, students will learn how to collect, interpret, and communicate marketing data to inform strategic decision-making and support ongoing performance improvement. Students will build an understanding of key metrics, dashboards, and reporting techniques to track performance and optimize campaigns. The ability to translate data into clear, actionable recommendations and communicate insights to stakeholders is critical when aligning analytics efforts with organizational goals and demonstrating the impact of marketing initiatives.

Total Credit Hours: 3.00