Affiliate Marketing

IMK444

In the Affiliate Marketing course, students will examine this powerful and longstanding marketing method. The course explores how this type of marketing rewards affiliates of Internet businesses for every visitor, subscriber, customer, and/or sale provided by their efforts. Students will examine processes that assist the affiliate marketing structure including search engine optimization (SEO), paid search engine marketing, email marketing, and display advertising. Students will be able to determine if affiliate marketing is a suitable route for their product or service and will also create financial overviews for an affiliate marketing campaign.

Total Credit Hours: 4.00