Public Relations in a Digital World

PBR510

In Public Relations in a Digital World, students will survey the theory and practice of public relations (PR) and examine the dramatic impact of the Internet and a 24/7 media environment on the PR process. Students will examine how the Internet and digital media have influenced not only the development of the PR profession but how PR is planned, distributed, and controlled. Throughout the course, students will explore the role of PR across various departments within an organization, its impact on publics, and its function within the communications industry. By examining how PR is used to address a variety of strategic communication requirements and organizational goals, students will leave the course with a foundation for further exploration of these initiatives in a dynamic business environment.

Total Credit Hours: 3.00