Market and Consumer Research Analysis

PBR560

Market and Consumer Research Analysis examines why research is essential to developing and evaluating strategies for public relations campaigns. In this course, students will expand their research vocabulary, evaluate research related to PR campaign strategies, and conduct secondary research using public and Full Sail Library databases and tools. Students will examine how PR leverages primary research and will prepare a primary research study protocol for their case-study project. Students' work throughout the course will position them to develop and present a research-based strategy for their chosen case study.

Total Credit Hours: 3.00