Full Sail Stories

When Guillermo Cummings started his role at DC Comics, there was no easing into it.

He joined the team on June 30, 2025 – just one week before the premiere of the latest Superman movie. In his first month on the job, he found himself working the red carpet, heading to San Diego Comic-Con, navigating the release of the second season of Peacemaker, and helping coordinate major franchise moments across platforms.

Now serving as Director of Social Programming and Strategy at DC Comics, Guillermo helps oversee the digital voice behind some of the most iconic characters in pop culture, including Superman, Batman, and Wonder Woman.

And he’s doing it during what many fans are calling a renaissance moment for the brand.

“For me, this is the dream job,” Guillermo says. “I remember during my interview process, I said there are careers you make your resume for, and this was the job I was making my resume for.”

For Guillermo, the job is about alignment and anticipation. He and his team coordinate social strategy across DC’s comics, films, video games, and consumer products – ensuring campaigns roll out smoothly, and every account is in conversation with the others. While fans experience posts in real time, most of Guillermo’s days are spent planning what’s next: mapping out major announcements, prepping for tentpole moments, and anticipating how the internet will respond.

“Sometimes people say, ‘Don’t go for your dream job or your dream job will ruin you…’ No. This has actually been the best.”

But initially, Guillermo didn’t set out to work in social media at all. He enrolled at Full Sail to earn his bachelor’s degree in Graphic Design, determined to sharpen his technical skills and formalize what he had been teaching himself.

“I was a freelance graphic designer, but I was learning by myself. I felt like I needed to actually learn how to be a graphic designer,” he recalls. “I was a big pro wrestling fan, and that was right when [Full Sail was] starting the NXT partnership. So I was like, ‘Oh, maybe that'll open the door to something.’”

During his time on campus, he was one of the first student interns involved with WWE’s NXT. Little did he know that experience would change the trajectory of his entire career.

“I do not have my career without that experience,” Guillermo says. “I went to Full Sail just to be a graphic designer. I initially started at NXT as a graphic designer and then volunteered one day to help with social media copy and realized I have a knack for it.”

From there, Guillermo built a name for himself in sports and entertainment social media, launching high-profile digital campaigns and eventually earning a master’s degree in Public Relations to deepen his strategic expertise.

Over more than a decade in the industry, the grad has learned to think quickly, adapt in real time, and recover from inevitable mistakes.

“You will make mistakes in social,” shares Guillermo. “You will make a typo, you will send the wrong information, you will post the wrong thing. It’ll happen. It’s unavoidable. The big lesson is learning how your brand will adapt from that mistake.”

Now, as DC enters an exciting new chapter with successful film releases and expanding franchises, Guillermo finds himself exactly where he hoped he’d be.

“I absolutely love what I do,” he says. “I get to work on brands I grew up loving. I’m part of these audiences. And for the time I’m allowed to play in these sandboxes, I’m going to enjoy it.”

From volunteering to write social copy as a student to leading strategy for one of the most recognizable brands in entertainment, Guillermo’s journey proves that sometimes the dream job isn’t something you stumble into – it’s something you build toward.

And sometimes, you really do get paid to talk about superheroes all day.