Sports Management Elective Track

Entertainment Business Master of Science

Available on Campus & Online

About This Program
Program at a Glance
Project LaunchBox™
Admissions & Financial Aid
News & Grads
FAQs
About This Program
Program at a Glance
Project LaunchBox™
Admissions & Financial Aid
News & Grads
FAQs
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About This Program

Sports management professionals not only understand the complex relationship between athletes and fans; they also possess the advanced skills and practical know-how that the industry demands. The Entertainment Business master of science degree program with a Sports Management Elective Track is designed to prepare you for an industry that stays competitive far beyond the playing field.

You’ll learn strategies of top executives and explore advanced topics ranging from contract negotiation and financial planning to sports marketing and sponsorship.

Upcoming Start Dates

  • March 2
  • April 6
  • May 4
  • June 1

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School of the Year

— FAPSC, 2022-2023

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Program at a Glance

WAYS TO LEARN

Campus + Online

DEGREE LEVEL

Master of Science Degree

RELATED PROGRAMS

Interested in earning a degree related to Sports Management? Here are some degree programs offered by Full Sail University related to this master's program:

CREDIT BY EXAMINATION

Learn more about the credit by examination (CE) option.

STUDENTS IN THIS PROGRAM SAY
  • Sports sponsorship deals have always fascinated me.
  • I like reading about the deals athletes make to monetize their name, image, and likeness.
  • I love coming up with new ways for athletes to make an impact.
  • Understanding how financials work in the entertainment world is interesting to me.
  • I want to own my own business.

Ready to start? Begin your application.

COURSE HIGHLIGHTS

Executive Leadership - This course examines the qualities necessary to be an executive leader in today's entertainment business field. Various industries are examined to ensure an understanding of a given industry's leadership styles and traits.

Legal Issues in Sports - This course provides an overview of the legal issues that impact the sports industry, with an emphasis on contracts, licensing, and risk management.

Negotiation & Deal-Making - Students will explore the skills needed to become a strong negotiator and dealmaker, through instruction in topics like deal-structuring skills, self-awareness and negotiation skill development, tools and concepts for negotiation preparation, development of deal memos and contracts, negotiation and deal-making role-playing and critiquing the role-playing scenarios.

Campus Catalog & Sequence for This Program

Online Catalog & Sequence for This Program

Not sure? Watch to explore our other Emerging Technology graduate programs and see which one is the right fit for you.

Program at a Glance

WAYS TO LEARN

Campus + Online

DEGREE LEVEL

Master of Science Degree

RELATED PROGRAMS

Interested in earning a degree related to Sports Management? Here are some degree programs offered by Full Sail University related to this master's program:

CREDIT BY EXAMINATION

Learn more about the credit by examination (CE) option.

STUDENTS IN THIS PROGRAM SAY
  • Sports sponsorship deals have always fascinated me.
  • I like reading about the deals athletes make to monetize their name, image, and likeness.
  • I love coming up with new ways for athletes to make an impact.
  • Understanding how financials work in the entertainment world is interesting to me.
  • I want to own my own business.

Ready to start? Begin your application.

COURSE HIGHLIGHTS

Executive Leadership - This course examines the qualities necessary to be an executive leader in today's entertainment business field. Various industries are examined to ensure an understanding of a given industry's leadership styles and traits.

Legal Issues in Sports - This course provides an overview of the legal issues that impact the sports industry, with an emphasis on contracts, licensing, and risk management.

Negotiation & Deal-Making - Students will explore the skills needed to become a strong negotiator and dealmaker, through instruction in topics like deal-structuring skills, self-awareness and negotiation skill development, tools and concepts for negotiation preparation, development of deal memos and contracts, negotiation and deal-making role-playing and critiquing the role-playing scenarios.

Campus Catalog & Sequence for This Program

Online Catalog & Sequence for This Program

Full Sail's Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Project Launchbox

Package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Included Components

  • Apple MacBook
  • 3-yr Applecare Extended Warranty
  • Adobe Creative Cloud (Download)
  • Microsoft Office 365
  • Apple USB-C to USB Adapter

Admissions & Financial Aid

A Different Admissions Process

No traditional application deadlines — Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.

Program design and course order — You do not need to sign up for specific classes every semester – all of our programs have a predetermined program design and course order.

Accelerated Pace — Full Sail's programs are taken on an accelerated schedule, allowing you to graduate sooner.

Learn More About Graduate Admissions

Funding Your Education

Tuition — Our tuition includes all costs for the full degree program, as well as all associated expenses, including textbooks, manuals, media, production materials, lab and technology fees, and Project LaunchBox™ - a personal technology package featuring hardware and software customized to each degree program.

Scholarships — We know that funding your education is a substantial investment. That's why Full Sail University offers a variety of scholarships for qualified students.

Learn More About Financial Aid

To create a custom estimate of your tuition and costs, visit our Net Price Calculator.

Sports Degree Facilities

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News & Grads

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Greg Downey smiles at the camera in front of a light background. He is wearing a blue shirt and a dark blazer.

Students & Faculty

Faculty Spotlight: Greg Downey (Entertainment Business – Sports Management Master’s, Digital Marketing Master’s)
NBA 2K League CEO Andrew Perlmutter on stage in front of a large screen featuring the NBA 2K League Draft logo.

News

‘NBA 2K’ League Brings 2024 Draft to Full Sail’s Campus

Frequently Asked Questions

This graduate degree can help you explore a variety of jobs across the sports industry, including positions in marketing, sponsorships, operations management, event planning, athlete representation, and finance. This story features one of our grads who found success as a senior account executive.

This program can be completed in about half the time it takes at a traditional university. Our accelerated format mirrors the fast-paced nature of the entertainment industry, allowing students to adapt to this unique schedule and preparing them to pursue their professional goals sooner. Learn more about the Full Sail advantage and what makes our programs different.

For a breakdown of the curriculum and a month-by-month schedule, check out the Sports Management Elective Track master’s campus and the Sports Management Elective Track online course listings.

We structure our tuition a little differently than you might find at other schools. Our locked-in rates will never increase year to year as you move through your program. Plus, your tuition includes all of the books, supplies, and technology you’ll need to complete your education. For more details, check out our Campus Tuition and Online Tuition pages.

Yes – this degree program is institutionally accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC) under the Department of Education. Learn more about what this means on our Accreditation page.

Take The Next Step

Whether you’re ready to apply or just want to learn more about Full Sail University, we are here to help you take the next step. Questions? Call us or chat with a representative now.

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