Victor Herrera da Silva

Victor is a media executive, founder, and creative strategist operating at the intersection of entertainment, culture, and enterprise innovation.

He established Nuestra Vision Media as an integrated, cross-platform media company that partners with brands across industries to deliver comprehensive advertising solutions and build authentic, long-term relationships with the U.S. Hispanic community through culturally intelligent strategy and guided engagement. At the core of the company’s media portfolio is Nuestra Vision, a 24/7 Spanish-language television channel, anchored by premium cinema, live sports, news, and special events. Distributed across broadcast stations, leading TV providers, and digital streaming platforms across the United States, the network reaches millions of viewers while offering brands a tailored, full-journey approach to meaningful audience engagement.

Victor is also the founder of ReadyAnt Studios, a marketing and creative production company collaborating with globally recognized brands and entertainment projects across film, television, music, gaming, and enterprise technology, including work supporting initiatives involving major studios, global platforms, and internationally recognized artists. Since its inception, the studio has delivered high-profile collaborations, national campaigns, and large-scale productions recognized for execution, reliability, and measurable performance. Through its work across entertainment and interactive media, ReadyAnt has contributed to high-visibility projects and partnerships spanning national and global markets and is actively involved in enterprise-scale AI initiatives, supporting companies in adopting and integrating complex AI systems into real-world operations.

Earlier in his career, Victor led Special Projects at Verizon Enterprise Solutions, overseeing interactive virtual applications, video productions supporting enterprise initiatives, and strategic programs designed to strengthen market presence, support compliance efforts, and advance business development among Fortune 100 companies. He was also a member of the International Academy of Television Arts & Sciences and served as a juror for its International Emmy Awards, contributing industry expertise to the evaluation of global creative excellence.